2015年雅思阅读考试真题(6月18日)

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2015年雅思阅读考试真题(6月18日)

题材:商业

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题型:选择4+多选9

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Corporate social Responsibility a new concept of "market"

Maybe Ben & Jerry’s and The Body Shop set themselves up for a fall by appearing to have a monopoly on making an honest buck. But their struggles are a lesson on how little we know about the minefield of "ethical" marketing. The Body Shop, along with the American ice cream maker Ben and Jerry’s, was hailed as a new breed of green, or environmentally conscious, business.